Why Nintendo Potentially Leaving the Console Market Shouldn’t Surprise You.

Leave Luck to the Heavens.

Recently in an interview with Nikkei, which has been translated by Nintendo Everything the president of the company, Shuntaro Furukawa  admitted that there may come a day when there isn’t a Nintendo home console on the market. In the interview he states,
Furukawa: We aren’t really fixated on our consoles. At the moment we’re offering the uniquely developed Nintendo Switch and its software – and that’s what we’re basing how we deliver the “Nintendo experience” on. That being said, technology changes. We’ll continue to think flexibly about how to deliver that experience as time goes on.
It has been over 30 years since we started developing consoles. Nintendo’s history goes back even farther than that, and through all the struggles that they faced the only thing that they thought about was what to make next. In the long-term, perhaps our focus as a business could shift away from home consoles – flexibility is just as important as ingenuity.


Furukawa: We aren’t really fixated on our consoles. At the moment we’re offering the uniquely developed Nintendo Switch and its software – and that’s what we’re basing how we deliver the “Nintendo experience” on. That being said, technology changes. We’ll continue to think flexibly about how to deliver that experience as time goes on.
It has been over 30 years since we started developing consoles. Nintendo’s history goes back even farther than that, and through all the struggles that they faced the only thing that they thought about was what to make next. In the long-term, perhaps our focus as a business could shift away from home consoles – flexibility is just as important as ingenuity.

Credit:https://nintendoeverything.com/nintendo-president-on-risk-innovation-and-reducing-instability/
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Credit: Polygon

The last sentence is the most important part, it shows that Nintendo has had serious conversation behind the scenes about whether or not they should continue masking video game consoles. If they hadn’t seriously discussed it at any point, this conversation would have gone in a completely different direction. Instead he reveals that he, and the rest of the company, and willing to do what they have to do to keep the doors open. In the end, it really shouldn’t surprise all that much.

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Credit: Giphy

Nintendo has a history of bucking trends and carving their own path. Not just with video game hardware but even what they produced has changed over the years. Nintendo started as a playing card company for niche games primarily designed with a Japanese audience in mind. Then, as arcades were growing and gaining momentum, Nintendo was one of the earliest adopters, with games like Donkey Kong and Mario Bros that became iconic in that era. Nintendo hasn’t always been a video game company, and this article confirms they don’t necessarily have to be a video game maker until the end of time either. Nintendo is an entertainment focused company first and foremost. That shouldn’t be forgotten just because they are the most notable figure in all of video game’s short history. It would be sad, but it wouldn’t necessarily be surprising if Nintendo bowed out of making hardware.

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Credit: Giphy

It would be incredibly sad to see Nintendo quit making consoles, many of the most revolutionary current generation hardware specs originated from a Nintendo platform. The Virtual Boy was way ahead of its time, exploring VR before the technology even had a chance of matching their ambition. The Wii added motion controls, bringing a new layer of depth to games. And now the switch, merging the home and mobile console, making a near perfect hybrid for making video games more accessible than ever. The industry would be missing out on the major champion for innovation and thinking outside the box for future iterations. Sony and Microsoft innovate in their own way, however, they very rarely take the risks that Nintendo takes.

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Credit: Bad Hall of Fame Game

Nintendo has, and always will be, a company that tries to stay ahead of the biggest trends in entertainment. And, it has brought a lot of success and a lot of failure their way, that will never stop them from doing things their way. There may come a day that Nintendo no longer feels the need to make physical hardware anymore. We may even see a day where Nintendo no longer makes video game software at all, and they move on to the next big trend that they can help mold. Or, Nintendo could keep making games until the world stops turning, who knows? It is a business after all and surely the success of the Switch has halted any conversation of ending console making altogether for the foreseeable future. The big picture we can take from all this is that we just need to appreciate the now and not worry about the future. We have great games on a great system right now and we shouldn’t take that for granted, because I’m sure the talks about quitting the console business were happening behind the scenes before the Switch was launched. Fortunately however, the Switch has been a bigger success than most people have imagined and there is no end in sight for this crazy company now.

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Credit: IGN

Should Nintendo stop making consoles? Does it surprise you that the President of Nintendo talked about this so freely in an interview? Let me know in the comments down below. And make sure to subscribe for more Bring Your Own Games.

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